If you’re like most businesses, you’ve probably realized by now that video is an essential part of your marketing strategy. Videos are versatile and can be used in various ways, from promoting a product or service to providing helpful information about your industry. Regardless of how you use them, it’s essential to ensure that your videos are properly optimized so that people can find them when searching for relevant terms. And that’s where keyword research comes in.
Why Keyword Research Matters For Videos
Like written content, keywords are critical for helping people find your videos. When you include relevant keywords in your video titles and descriptions, you’re more likely to show up in search results for those terms.
But unlike written content, you also need to consider the keywords people use to search for videos. That’s why it’s essential to research and figure out which keywords are most famous for video content in your industry.
How To Do Keyword Research For Videos
You can use several tools to do keyword research, but two of the most popular are Google AdWords and Google Trends. AdWords allows you to see how often particular keywords are being searched for, while Trends lets you know how those searches have changed over time. You can also use social media platforms like YouTube and Twitter to see what keywords are used to search for videos related to your industry.
Once you’ve identified a few potential keywords, the next step is to start creating videos around those topics. Ensure to include the keywords in your titles and descriptions and any transcripts or Closed Captions (CC) accompanying your videos. One final tip: don’t forget about long-tail keywords! These are longer phrases that are specific to what people are looking for. For example, instead of just a “video camera,” someone might search for an “HD video camera under $200.” Long-tail keywords may not get searched as often as shorter ones, but they tend to be much more specific (and, therefore, more valuable).
How To Know If Your Videos Are Ranking
Once you’ve started optimizing your videos for keywords, you’ll want to track how they perform. The best way to do this is to use a tool like Google Analytics. Analytics will allow you to see how many people find your videos through search engines and which keywords they use. You can also use Analytics to track how long people watch your videos and whether or not they’re taking any desired actions (like subscribing to your channel or visiting your website).
Now is the time to start if you’re not already using video as part of your marketing strategy. And if you are, make sure you’re doing everything possible to optimize your videos for search. Keyword research is a critical part of that process, and it can help you ensure that your videos are being seen by the people most likely to be interested in them.
When To Use Keywords In Your Videos
You can include keywords in your videos in several different places, from the title to the description to the transcripts. You generally want to use keywords throughout your video to optimize for search correctly. Here are a few tips:
Include Keywords In Your Title
This is one of the most important places to use keywords, as it will help your video appear in search results. Includes relevant keywords in your title, but also make sure that the title is catchy and attention-grabbing.
Use Keywords In Your Description
Your video’s description is another place where you can include keywords. This is an excellent opportunity to provide more context for your video and let people know what they can expect to see.
Use Keywords In Your Transcripts
You can also include keywords if you have transcripts for your videos. This is a great way to ensure that your videos are found by people searching for specific terms.
Include Keywords In Your Tags
Tags are another meaningful way to optimize your videos for search. Tags are essentially keywords that you can use to describe your video.
Think About The Keywords People Are Searching For
When you’re doing keyword research, it’s crucial to think about the kinds of keywords that people are going to search for. This means thinking about both short-tail and long-tail keywords. Short-tail keywords are general terms that are likely to be explored extensively. Long-tail keywords are more specific and tend to be searched for less often, but they can be just as valuable.
For example, if you’re selling video cameras, a short-tail keyword might be “video camera.” A long-tail keyword might be “HD video camera under $200.” Long-tail keywords may not get searched as often as shorter ones, but they tend to be much more specific (and, therefore, more valuable).
No matter what keywords you’re targeting, you must ensure that they’re included in your title, description, and tags. This will help ensure that your video is correctly optimized for search and that people can find it when searching for relevant terms for your business.
Keyword research is essential for anyone who wants their videos to be found online. By taking the time to figure out which keywords are most popular in your industry, you can ensure that your videos appear in search results and reach a wider audience. And remember: don’t forget about long-tail keywords! They may not get searched as often, but they can be precious.
