Creating a lifestyle brand is more important in today’s competitive marketplace. This means that your company needs to be known for more than just its products or services. Experts like Marisa Hochberg in New York, NY, know it needs to be known for the lifestyle it promotes and the values it represents. This blog post […]
Born and Bred on Manhattan’s Upper East Side, Marisa grew up exposed to the luxury market. From a young age, she would love to host dinner parties, explore different brand campaigns in the city on a Sunday and share in her parents’ fruitful network of social contacts. Marisa also loved spending summers out East in Montauk, New York where she grew up going since she was born. Montauk served as a balance between her chaotic City life and ultimately the transformation for her life and career. While attending the prestigious Ramaz School, Marisa was bullied for being overweight. Unlike her peers, she could not shop after school at the neighboring stores on Madison Avenue because she did not fit into any of the sizes. Marisa had no date to her high school Senior prom. After four difficult years, Marisa headed off to the University of Michigan where her weight problem got even worse and she also developed a severe case of Panic Disorder. After two years at the University of Michigan, Marisa transferred to New York University College of Arts and Sciences and decided to change her life. On her own, she overcame her panic disorder and not being able to leave the house followed by losing 75 pounds on her own through a healthy diet and exercise. Much of this weight loss was accomplished in Montauk, New York where Marisa would spend much time visiting local farm stands, learning to cook healthy, exercising outdoors and enjoying the bucolic settings of the East End. Upon overcoming her anxiety and completing her weight loss journey, Marisa began a new life. She suddenly had the confidence to attend social events, networking events, fly across the Country and world to meet with CEOs and company leaders and inspire others to make the healthy changes she did with her life which is what is most meaningful for her. Through social media, Marisa gained followers from across the world who would reach out to her and say that because of Marisa’s story, they committed to losing weight and a healthy lifestyle and now have a boyfriend or overcame depression. It is Marisa’s followers that allow her to continue to be inspired daily to maintain her healthy lifestyle and work.