James Ayotte
James Ayotte
James Ayotte is an entrepreneur located in Quebec, Canada. He is known as the "The best bikini coach in the world". He graduated from Vanier College with a degree in commercial and personal damage insurance. His first business venture was an online services business related to video games. During his late teens and early 20s he had gained a lot of weight, and reached 322 lbs. At that point he decided to lose the weight and transform himself and lost 140 lbs. During this process he got very interested in the gym and decided to pursue a career in fitness and health where he became a personal trainer for a brief period of time. He became interested in athletes and bodybuilding and decided to coach someone for a competition. She won her competition and it was then that he decided to become a full time coach and learn as much as he could. Had the best team in Quebec at 18 shows between 2015-2018. He has helped turn 66 women into bikini pros in the IFBB since 2018. He has made the most new bikini pro athletes out of any single coach in the world in 2021 and 2022. Has made the most new pro athletes in Canada in 2018, 2019, 2020, 2021, and 2022. He has had 2 athletes place 2nd at bikini Olympia, one in 2020 and one in 2021. He also had an athlete place 6th in Wellness at the Olympia in 2022. His team has won 290 bikini overall titles.
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James Ayotte standing behind a woman he is training holding two dumbbells in pink workout clothing

Quality sleep is a fundamental aspect of an athlete’s recovery process, especially for those involved in demanding athletic endeavors like bodybuilding. We’ve emphasized time and again the importance of this state of relative sensory inhibition and minimized physical activity for overall health and well-being. Sleep is not merely a time for undisturbed rest. It’s a […]

James Ayotte Competition

When it comes to managing your body post competition, it is of utmost importance to make sure you take the necessary steps to bring yourself back to normal levels. I have extensive experience working with bikini competitors and athletes, and understand the importance of reverse dieting and proper post-show nutrition and training. One of the […]

Lilly Marie

Lilly Marie Triumphs Over Anorexia with the Guidance of Coach James Ayotte

James Ayotte Fitness Training

It is very well established that exercise has a plethora of benefits for both our physical and mental health. But what about happiness? Can working out make us happier? The answer, it turns out, is a resounding yes. There are many ways in which fitness and training can help us to achieve happiness. Here are […]

The Relationship Between Your Physical and Mental Health

It is no secret that our physical and mental health are closely linked. We often think of them as two distinct entities, but in reality, they can be considered more like two sides of the same coin, each affecting the other profoundly. When one side is neglected or not cared for properly, it can significantly […]


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