Amy Wilkins
Amy Wilkins
Name
Amy Wilkins
Bio
Amy Wilkins is a sociology PhD with over 15 years of experience leading high impact qualitative research teams. She spent the first part of her career as a professor, where she published an award winning book and over 20 peer-reviewed publications. After leaving academia, she gained experience conducting product research for small start ups and through volunteer experience with Hack for LA, before taking a job as the Director of Insight at an integrated advertising agency. In that role, she managed and planned a portfolio of 7 market research and brand strategy accounts across the tourism, finance, utility, non-profit and healthcare verticals. She works cross-functionally across the agency to conduct, interpret and apply consumer and market research insights to develop strategic business insights. Her passion is research, and she would like to be in a position that allows her to do more research more of the time. Her strengths are in-depth interviews, focus groups, and contextual inquiry/ethnography, but she has a wide range of experience, including usability testing.

Sociology is the study of human social behavior. It is a science that deals with the systematic analysis of the structure and function of human society. Sociologists analyze how humans interact with each other, both in groups and as individuals. Theoretical perspectives are important tools that sociologists use to understand social phenomena better. Former sociology […]

Qualitative interviews are a great way to get deep insights into a research topic. We will discuss how to design a semi-structured qualitative interview. Amy Wilkins, an expert from Longmont, Colorado, will cover the basics of what you need to know before designing your interview, including the types of questions you should ask and the […]

Amy Wilkins