You know the importance of creating quality video content as a business owner. Videos are a great way to engage with your audience, promote your products or services, and build brand awareness. But what do you do with all that video content once it’s been created? If you’re not using it effectively, all that time and effort spent creating videos will be for nothing.
One great way to get the most out of your video content is repurposing it for social media. Shorter videos are perfect for social media platforms like Instagram and Snapchat and can be a great way to increase engagement and reach a wider audience. We will show you how to repurpose longer videos for social media to get the most bang for your buck.
Why Should You Make Video Content?
Video content is one of the most versatile and practical types of content you can create. It’s excellent for promoting your brand, engaging with your audience, and increasing conversions. Videos are also perfect for social media since they’re easy to consume and share.
Sometimes videos can be too long for social media, though. That’s where repurposing comes in. By breaking down longer videos into shorter clips, you can ensure that your content is perfect for the platform on which you’re sharing it. You can also use this opportunity to add new context to your videos and update them with any further information or changes in your business.
Why You Should Repurpose Video Content
You should repurpose your video content for social media for two main reasons: reach and engagement. Let’s take a closer look at each one.
Reach
By repurposing longer videos into shorter ones, you’ll be able to reach a broader audience on social media. Different people consume content differently, so it’s essential to have various content types available. Some people might prefer watching long-form videos, while others might prefer shorter videos that they can consume quickly. By putting your video content on multiple platforms, you’ll be able to reach more people and significantly grow your reach.
This is especially important if you’re trying to reach a young audience. According to a digital marketing agency HubSpot study, 59% of people aged 18-34 say they would rather watch a video than read a blog post. So if you’re not repurposing your video content for social media, you could miss out on a large portion of your target audience.
Engagement
Shorter videos are more likely to be watched all the way through than longer ones. This is because people on social media have shorter attention spans and often scroll through their feeds quickly. If you want people to actually watch your videos and not just scroll past them, keep them short and sweet. That way, you’re more likely to hold people’s attention and increase engagement with your video content.
How To Repurpose Video Content
Now that we’ve gone over why you should repurpose your video content let’s look at how actually to do it. Here are three tips for repurposing longer videos into shorter ones for social media:
Trim Unnecessary Scenes
Start trimming unnecessary scenes when editing your video down to a shorter length. This could include anything that doesn’t add value or advance the video’s plot. Don’t worry about being too cutthroat – you can always add back in any trimmed footage later if need be. The goal is to eliminate anything extraneous so that you can focus on the most critical aspects of the video.
Focus On Key Points
Once you’ve trimmed down the video length, it’s time to focus on the key points you want to get across. Identify the most critical parts of the video and ensure they’re included in the final version. This is where having a clear purpose for the video will come in handy – if you know what message you’re trying to communicate, it’ll be easier to identify which parts of the video are most important.
Add Captions
Adding captions to your videos is a great way to engage viewers who scroll through their social media feeds without the sound turned on. It’s also helpful for viewers who are hard of hearing or might have difficulty understanding dialogue in the video due to noise levels around them. Captions help ensure everyone can enjoy and appreciate your videos regardless of their situation.
These are just a few things to remember when repurposing video content. By following these tips, you’ll be able to create shorter videos that are perfect for social media consumption.
Repurposing your video content for social media is a great way to reach a wider audience and increase engagement. Just remember to trim unnecessary scenes, focus on critical points, and add captions to ensure your videos are accessible to everyone. By following these tips, you’ll be able to create shorter videos that pack a punch.
